Full Circle’s founders both share an online research background dating back to the methodology’s inception. Since the 90s, they’ve conducted tens of thousands of online surveys and pour decades of knowledge into their company, which they founded in 2013 to up the online research game. Full Circle’s thought leadership and strategic risk-taking proves that quality online work can be achieved and the company remains the only ISO:26362-certified consumer sample provider in the country.
Sample Sources & Recruitment
Our consumer-facing panel, Survey Roundtable (https://www.surveyroundtable.com), is built through traditional online sample sources, including exclusive partnerships with content-driven website publishers, associations with social networking sites and real-time intercept sampling. Our panel is actively managed and involves a consistent, back-and-forth community feel. We use our phone center to verify our panelists and gather intel to deliver a more satisfying experience (i.e., what frequency do you prefer? type of contact? mobile vs. laptop? etc.).
When providing sample from more than one source, we use HoNoR™ (Holistic, Next-level Research), our proven, proprietary approach to quality. This unprecedented, automated marriage of advanced technology, flexible community strategies and industry-leading quality controls includes: our Mixed-mode Validation Process™ (MVP), a blend of technology and phone validation; RelevantID™, the industry’s leading security software which ensures against duplication and helps us replicate reliability over time; Imperium’s Verity™, which reduces fraud by confirming the accuracy of an individual’s self-reported data against billions of records across thousands of databases that specialize in consumer demographics; TrueSample™, which uses real-time APIs to independently verify that participants are real, unique and fraud-free; Real Answer™, which evaluates the quality of open-ended responses by comparing industry vertical-specific lexicons against several key factors, including garbage words (nonsensical words, keystrokes, etc.), “bad words,” similar prior responses, pasted responses and robot-generated text, as well as length of response; and more.
To source groups that allude others, we align demand-planning strategies with our clients’ RFP pipelines. We attract the most desired panelist attributes through targeted audience buys and new community profiles. Our website partners, too, are always on deck. For a hard-to-reach job that may cause internal fielding issues, we’re proactive in our approach. Steps may include website partnership ramp-up, as well as reaching out to other ISO-certified providers and/or those who have signed documents agreeing to adhere to our ISO:26362 certification standards.
We only select partners that meet our ISO:26362 standards. Yes, we notify our clients when using a third party provider.
Sampling & Project Management
We apply a disproportionate census stratification strategy to our sample distribution to account for varying response rates per each census segment. For example: Males 18-24 possess response rates far lower than that of females 55 years and over. To ensure representative “starts” to the survey, we include a larger number of male 18-24 emails in the sample batch to offset the lower response rates. Then we do the exact opposite for females 55+, thereby ensuring we do not oversample. This achieves the balanced completes our clients are after.
No. Seeing as the market research industry has not yet standardized rules on router utilization, we prefer to stick with technology we can control.
Regardless of sample source, our profiling begins at the registration path, where we collect 25 demographic and psychographic data points (i.e., age, gender, region, household income, travel preferences, etc.). One we’ve captured these basic points, we then funnel our panelists into 12 deeper profiling efforts, exposing a greater understanding of their preferences. This allows us to target, utilize and partner with them in a different way. These profilers include consumer electronics, ailments, travel and tourism, food and beverage, and more. Of note, we also store the data drummed up from specialty surveys’ pre-screeners and profiling surveys. To keep our data up-to-date, we automatically update panelist info as well as encourage community members to expand their own profiles to better tailor their survey experiences. For low-incidence projects, we ramp-up our website partnerships, as well as reach out to other ISO-certified providers and/or those who have signed documents agreeing to adhere to our ISO:26362 certification standards.
13. Please describe your survey invitation process. What is the proposition that people are offered to take part in individual surveys? What information about the project itself is given in the process? Apart from direct invitations to specific surveys (or to a router), what other means of invitation to surveys are respondents exposed to? You should note that not all invitations to participate take the form of emails.
Our ISO:26362-approved survey invitation process reflects the respect we give to our community members—it’s the simplest, most effective way to nurture our enviable community build. Every invite is transparent, providing pertinent information including the generic nature of the survey topic (we remove bias or baiting by eliminating screener clues). We are also upfront about our expectations regarding specifics such as survey length, how long the survey will be open and incentive offers. An opportunity to unsubscribe from our panel is always included, as well is our community feedback email address. And, as expected, our adherence to a strict code of ethics applies to every project we recruit.
The type of audience, how long the project takes to field, its incidence, complexity, length and topic—it all factors into our structured incentive program. As our aim is to maximize response rates, we take the time to tailor the incentive to the panelist. Of course we do not ever advertise incentives to join our panel. But once the registration and security process is complete, our community can have at it. At this time, members can earn points to acquire virtual debit cards and other virtual gift card options. To keep tabs on the temperature of our Survey Roundtable community, we continually (but not annoyingly) administer community satisfaction surveys. We catch up on likes, dislikes and interest in future incentives. We then match these desires with our incentive partners’ offerings, everything from local restaurants and store gift cards to charitable organizations, VISA gift cards, credits on Amazon, iTunes and much more.
We need: incidence, respondent specifics, length, fielding timeline and complete levels/quotas.
Yes, we measure respondent satisfaction. And the Survey Roundtable community does not hold back, eagerly sharing their opinions of our service and surveys. To ensure the growth of a healthy, vibrant panel, we actively engage in these relationships before, during and after survey completion (and sometimes randomly). We also provide friendly, knowledgeable, 24/7 customer service—a community for our community. And this information is, of course, available to any client who asks for it.
After a project is finished, we always request a follow-up meeting to understand how we did vs. initial expections and/or other providers’ performances. What we bring to the table is a report that typically includes a variety of relevant information, including study metrics, gross sample, start rate, field work process and so on, and can be further tailored depending on each client’s needs.
Data Quality & Validation
18. Who is responsible for data quality checks? If it is you, do you have in place procedures to reduce or eliminate undesired within survey behaviours, such as (a) random responding, (b) Illogical or inconsistent responding, (c) overuse of item non-response (e.g. “Don’t Know”) or (d) speeding (too rapid survey completion)? Please describe these procedures.
We are responsible for data quality control. HoNoR™ is our real-time, proprietary, attention algorithm, which scores members on a variety of quantitative and qualitative data quality checks. This ensures that members participating in our surveys are paying attention, taking their time, providing honest answers and delivering quality open-ends. Note that HoNoR currently translates surveys in 26 countries.
Regardless of sample source, our community members receive no more than eight invites a month. We purposefully dispatch an amount lower than industry standard to elicit higher response rates from our panel (a proven approach). We also place moratoriums on participating in similar survey genres. Doing so ensures a more active, vibrant community to better achieve quality data.
We allow Survey Roundtable members to complete up to four surveys a month, no matter the sample source or category. We can exclude panelists based on survey experience for the same client or subject, even the amount of time between survey participation. We can batch-deploy invitations across any demographic/psychographic information, including time zones, geography and more. We can also differentiate between those who received invites and those who completed surveys—all of which is key to eliminating panel exhaustion. It also keeps us efficient regarding participation rates which, as you’d assume, is a big benefit to our clients’ bottom lines.
Maintaining individual level respondent data is integral to ensuring fresh, clean and accurate insights. New members receive an ID number at registration, which they keep for their entire panel tenure. We protect their survey participation, history, date of entry, source and many more data points throughout our partnership by using industry-leading security and survey software. And, yes, we are able to provide a project analysis of individual level data provided that such data meets PII guidelines.
22. Do you have a confirmation of respondent identity procedure? Do you have procedures to detect fraudulent respondents? Please describe these procedures as they are implemented at sample source registration and/or at the point of entry to a survey or router. If you offer B2B samples what are the procedures there, if any?
Full Circle’s HoNoR™ puts an immediate stop to any fraudulent respondent who tries to tap into our panel—consumer, B2B or otherwise. First, we kick in Relevant ID, a third-party validity resource that provides real-time digital fingerprinting. This ensures de-duplication amongst the incoming sample sourcing. Next, our internal algorithm automatically identifies red flags regarding user information, past history and participation, fraudulent proxy servers and more. Then we tap into the powerful identity validation and fraud protection of Imperium’s Verity, as well as TrueSample, which uses real-time APIs to independently verify that participants are real, unique and fraud-free.
Policies & Compliance
Our double opt-in process starts with our exclusive website partners, who engage our clients’ audiences while doing what they love at sites they already trust. Potential community members are asked if they’d like to participate in market research studies. If so, and with one click, they’re introduced to Survey Roundtable. Our registration form collects simple, basic, demographic information, including names and email addresses. The Full Circle system then sends confirmation emails, which include personalized DOI links. Members click their links to confirm community membership and can then participate in applicable open surveys. This process is proven to produce higher-than-industry-standard response rates.
The measures we take to ensure data protection and security include Decipher, Imerium and TrueSample, all of which are state-of-the-art, industry leading platforms.
The only data and materials we’ll agree to put in front of our members are data and materials we’d want to see ourselves. Sensitive projects are accompanied by warnings in their invitations and again at survey-entry. As an extra precaution, our advanced security measures also disable cut/paste functionality.
Full Circle is the only U.S.-based, online consumer sample provider to be ISO:26362 certified.
We do conduct online surveys with children and young people, adhering vigilantly to the standards that ESOMAR provides. A minimum age of 13 is required to register for our panel; to work with children under 13, we acquire parental permission. What’s more, we only conduct children’s and young people’s surveys that are appropriate in content and language, and we request parental oversight throughout the data collection process. We also adhere to all industry best standards, such as those supported by EU Safe Harbor, Insights (formally CASRO and the MRA), COPPA and others.