Potomac, Maryland, November 15, 2017 – Full Circle Research Co., announced today that Tobin Bailey, Jr., is now Vice President, Client Development. A respected, seasoned market research pro, Mr. Bailey’s addition to the Full Circle team marks the latest in a series of growth and increasing success for the company, including its recent achievement of being named #917 on Inc’s 5000 List of fastest-growing companies in the country. “We brought Tobin on because he makes perfect sense for us,” said Adam Weinstein, co-CEO of Full Circle. “We wanted more than a proven sales leader. We wanted someone who deepens Full Circle’s acumen; Tobin’s experience not only compliments our consultative approach but adds worthwhile dimension to our abilities to service current and potential clients.” Mr. Bailey joins Full Circle from Lightspeed Research. His prior work in client development includes more than 15 years in executive-level positions at some of market research’s top [...]
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September 28, 2017 | No Comments
Maintaining Quality in Online Data
Commentary by Adam Weinstein, co-CEO, Full Circle Research Co., with collaborator John Woelfel, Ph.D., President, Woelfel Research
A cornerstone component of market research is high quality data. When asked what factors were important to choosing a new research methodology, 95% of those surveyed in the 2017 Quirk's Salary Survey & Corporate Study said quality data was "extremely important" (70%) or "very important" (25%). According to this same study, online research is meeting this expectation. More than nine out of ten respondents (93%) say that online surveys are "very effective" (18%) or "effective" (75%) in "providing quality data and insights."
Potomac, Maryland, August 18, 2017 – Inc. announced this week that Full Circle Research Co., is one of the top thousand fastest-growing companies in America, naming it #917 on its coveted Inc. 5000 list. “We are truly humbled by this accomplishment,” said Adam Weinstein, co-CEO of Full Circle. “Our inclusion proves that you can grow without sacrificing quality of product. We are wholly dedicated to slow, mindful expansion and are immeasurably proud of the success it’s earned us thus far.” Since its launch in 2013, the company has grown 481%. The Inc. 5000 list also names Full Circle as #16 of all companies in Maryland, where the organization is headquartered. “As an Inc. 5000 honoree, Full Circle Research now shares a pedigree with Intuit, Zappos, Under Armour, Microsoft, GoPro…and dozens of other alumni that have gone on to become household names,” says Eric Schurenberg, President and Editor in Chief of Inc. [...]
Potomac, Maryland, December 9, 2016 – Full Circle Research Co., is proud to announce its role as co-sponsor and panel provider of the 2017 Sawtooth Software Marketing Analytics Consulting Challenge. University teams, typically graduate students, will use Sawtooth Software’s conjoint analysis (CBC) plus other survey techniques and analytics/software packages to field a case study based on a real business problem supplied by Sylvan Learning. Current confirmed teams are: The Ohio State University, Michigan State University, Brigham Young University, University of Utah and James Madison University. “There’s both pride and excitement in our role for this consequential competition,” said Adam Weinstein, co-CEO of Full Circle. “Being on the forefront of our industry involves a commitment to every kind of resource: technological and human. When Sylvan Learning invited us to participate, we jumped at the chance to help propel, inspire and educate the future of our industry.” “I have intimate knowledge of the [...]
Potomac, Maryland, December 6, 2016 – Full Circle Research Co. makes public today its partnership with Cannabiz Consumer Group (C2G), the research industry’s foremost experts on cannabis consumers and their ecosystems. This announcement comes on the heels of the organization’s support of C2G’s groundbreaking CannaUse™ study: the largest survey of legal cannabis consumption ever conducted in the entire United States and the first sample specifically segmented for cannabis. The two companies will provide an omnibus, CannaBus™, which will enable clients to ask custom questions or conduct micro-surveys to better understand issues and interests important to them without the cost of an entire custom research study. CannaBus also delivers extensive usage segmentations for both medicinal and recreational marijuana. Full Circle’s consumer panel will be profiled for legal cannabis usage and attitudes applying C2G’s industry-standard segmentation scheme. The partnership will leverage Full Circle’s proprietary online research panel in combination with C2G’s cannabis [...]
Potomac, Maryland, November 10, 2016 – Full Circle Research Co., with offices in the Greater Metropolitan DC Area and Connecticut, announced that it has expanded its footprint to include Houston, Texas. Respected industry insider Todd Neff will take the helm there. It is the most recent step in the organization’s mission to deliver the most consultative, professional experience in the online sample industry. “Deepening Full Circle’s operations involves a consistent, vigilant eye on infrastructure and efficiencies,” said Nathan Lynch, co-CEO of Full Circle. “Opening in Texas strengthens our national reach. Having Todd on board to guide this segment of our growth is a win-win: with his leadership, we preserve our scalable, boutique-feel infrastructure while offering ever-increasing levels of innovative guidance to our client base.” Mr. Neff is a proven high-performing strategic thinker with extensive knowledge of global supply chain processes, procurement and asset management. His successful career includes more than [...]
Potomac, Maryland, March 17, 2015 – SURVEY Magazine, provider  of  market research survey news, trends and leader insights, released its top 20 Technology Trendsetters of 2015 list this past Friday. Making the list was Adam Weinstein, Full Circle Research Co.’s co-CEO. “What’s most exciting about being named a Technological Leader,” said Weinstein, “is that the nod comes from such a reputable source. We all read and trust this go-to resource. Earning the title is high validation for what we bring to our clients and the industry as a whole.” Co-CEOs Weinstein and Nathan Lynch, who founded Full Circle in 2013, parlayed decades of online survey knowledge and intimate knowledge of technological trends in security and purity to create the company’s unique product: MVP (Mixed-mode Validation ProcessTM), which blends cutting-edge technologies with a CATI phone bank for richer, deeper, higher quality sample. “Every year, we cull the industry to find the [...]
Potomac, Maryland, January 27, 2015 – Continuing its quest to lead the online market research industry in data purity, Full Circle Research Co., announces today the deployment of Imperium’s Verity®. “Ensuring the accuracy of our members’ self-reported data is unquestionably a top priority,” said Adam Weinstein, co-CEO of Full Circle. “As of today, Verity has been implemented throughout our entire community. We trust its addition as a proven- effective measure to help us deliver the quality sample our clients expect from us.” Verity reduces fraud by confirming the accuracy of an individual’s self-reported data against billions of records across thousands of databases that specialize in consumer demographics. It is the second product from Imperium that Full Circle has employed. In 2013, the organization added RelevantID®, an advanced, secure safeguard that filters independent data points through a proprietary algorithm. “Our partnership with Full Circle has been a great success story. They [...]
Potomac, Maryland, January 7, 2015 – Full Circle Research Co., announced today that Jennifer Philips has joined the organization in the role of Northeast Regional Sales Director. “Every hire is an important hire. It’s crucial that it be an exact match of vision, philosophy and specific expertise,” said Adam Weinstein, co-CEO of Full Circle. “We knew Jenn was perfect from the get-go. She’s a relationship-driven salesperson. Her client-focused style embodies our consultative approach. We couldn’t be more thrilled to have her on board.” Ms. Philips most recently served as Director of Research Solutions at uSamp, where she was responsible for new business development, business intelligence acquisition and strategic consultation. Prior, Ms. Philips spent more than eight years at Survey Sampling International (SSI), rising from Project Manager to National Account Manager, focusing on project management and strategy. “I knew immediately that this role at Full Circle was a unique opportunity,” said [...]
Potomac, Maryland, October 17, 2014 – Last week, Full Circle Research Co. became the first and only U.S.-based, online consumer sample provider to achieve ISO 26362 certification from the CASRO Institute for Research Quality (CIRQ). “The validation that accompanies an ISO certification cannot be overstated,” said Adam Weinstein, co-CEO of Full Circle. “There simply exists no higher endorsement of a company’s commitment to quality. For us, this cements our role as leaders in the evolution of online sample purity.” To achieve this credential, co-CEOs Weinstein and Nate Lynch worked closely with CIRQ, the approved certification body that provides auditing and certification services for ISO 26362 and 20252. “The unique relevance of the ISO research standards is that these standards (ISO 26362 and 20252) are a barometer of quality for the research industry,” says Jennifer Ward, Managing Director of CIRQ, “created with the consensus of research practitioners from around the world [...]