In order for marketers to do their jobs effectively, they must get into the hearts of their clients. The good. The bad. The success. The pain points. It’s not necessary for us to understand how our clients do their jobs, just why they do it.
Sure, expertise travels across wires, but passion? Grit? An intimate understanding of pain points? These can be more challenging to translate.
What happens when a provider wants to break up with a client?
When is 24/7 accessibility one (or eight) hours too many?
In going through the ISO 26362 certification process (which we recently completed—blatant plug), I got more intimate with quality than almost any other aspect of my business. And I uncovered something so obvious, you’d think it was wearing a neon sign.
What is it about stretching the truth that’s so damn irresistible?
The real experts in this business close their mouths.