Potomac, Maryland, September 1, 2020 – Announcing its second hire in one month, DeVera (Dee) Boyd has joined Full Circle. Taking on the role of Senior Business Unit Leader, she adds another California office to the company’s US footprint. “Dee is growth-focused and has a transformational approach—exactly what we wanted for our expanding ops team,” [...]
Potomac, Maryland, August 12, 2020 – Inc. magazine today revealed that Full Circle is No. 4352 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. Including 2017 and 2019, this year marks the third time the company made Inc.’s list—only one in four companies have made the list [...]
Potomac, Maryland, August 3, 2020 – Full Circle Research Co., announced today that Suzie Sligh will lead the company’s expansion into the Southeast, having accepted the role of Regional Sales Director. Ms. Sligh will focus on business development, relationship building and strategic planning and execution. “Suzie’s desire to foster productive, long-term relationships with new and [...]
Newport, Rhode Island – At the risk of betraying its southern roots and outraging a core base of loyal fans, a recent poll of over 1,000 Americans shows NASCAR’s decision to ban the Confederate flag is both a move in the right direction, and a positive step toward strengthening the sport’s future. Performance Research and [...]
Fairfield, CT – JWB3 Media Insights, a full-service consulting firm providing strategic expertise in consumer insights, audience measurement, primary research and content development to the sports and media industries, released the results of a new study today, offering a snapshot into how much consumers are missing sports during the COVID-19 shutdown. “As this study shows, [...]
Potomac, Maryland, February 19, 2020 – Full Circle Research has been ranked #155 on the Inc. 5000 Series list of the fastest-growing private companies in the DC Metro. For decades, Inc. has welcomed the fastest-growing private businesses in America to the 5000, but in 2020, Full Circle set itself apart as one of the organization’s first [...]
Newport, Rhode Island – All industries have been impacted by the coronavirus’s spread, but live sports and entertainment events have absorbed a large portion of the impact of social distancing orders. As empty stadiums, canceled tours and postponements of Olympic proportions continue to make headlines, sports and entertainment industry stakeholders are left wondering: what does the [...]
Potomac, Maryland, August 13, 2019 – Inc. magazine today revealed that Full Circle Research is No. 2438 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. This year marks the second time the company made Inc.’s list: they ranked No. 917 in 2017. Only one in four companies have [...]
Potomac, Maryland, June 13, 2019 – For the third consecutive year, Full Circle Research served as co-sponsor and panel provider for university students participating in the Marketing Analytics Consulting Challenge hosted by Sawtooth Software. This year’s case study was for Lifetime Products, Inc., which was looking for insights about their recently launched roto-molded coolers. The competing [...]
Maintaining Quality in Online Data
Commentary by Adam Weinstein, co-CEO, Full Circle Research Co., with collaborator John Woelfel, Ph.D., President, Woelfel Research
A cornerstone component of market research is high quality data. When asked what factors were important to choosing a new research methodology, 95% of those surveyed in the 2017 Quirk's Salary Survey & Corporate Study said quality data was "extremely important" (70%) or "very important" (25%). According to this same study, online research is meeting this expectation. More than nine out of ten respondents (93%) say that online surveys are "very effective" (18%) or "effective" (75%) in "providing quality data and insights."
Commentary by Adam Weinstein, co-CEO, Full Circle Research Co., with collaborator John Woelfel, Ph.D., President, Woelfel Research
A cornerstone component of market research is high quality data. When asked what factors were important to choosing a new research methodology, 95% of those surveyed in the 2017 Quirk's Salary Survey & Corporate Study said quality data was "extremely important" (70%) or "very important" (25%). According to this same study, online research is meeting this expectation. More than nine out of ten respondents (93%) say that online surveys are "very effective" (18%) or "effective" (75%) in "providing quality data and insights."