Imperium, one of the foremost providers of data-quality solutions, today announced Full Circle as a Data Quality Certified company. Imperium launched its certification program to offer market research and panel organizations the opportunity to gain accreditation from one of the industry leaders in fraud prevention.
“Imperium certification is the next logical step for us, as we continue to demonstrate a long-term commitment to delivering high-quality data to our clients,” said Adam Weinstein, Co-CEO of Full Circle. “We are proud to have earned this certification, which further cements our clients’ confidence in the sample we provide.”
Imperium, which is best known in the market research industry for its data quality and anti-fraud tools, introduced this new certification program to set a benchmark for the dedication to data quality. Believed to be the first of its kind in the sector, Imperium certification is awarded to businesses that correctly and consistently deploy proven data-quality and anti-fraud services in addition to passing multiple quality and operational checks to validate best practice. Imperium will confirm what checks companies have in place, how often they are utilizing them, and what their settings are to determine whether they qualify. An annual review monitors continued compliance.
“Certification will enable commissioning brands to confirm that their supplier is doing everything possible to deliver the best and most accurate data, time after time,” said Tim McCarthy, General Manager at Imperium. We only reward the highest levels of compliance because our professional reputation rests on the rigor of our anti-fraud and data-quality services. Companies that qualify for Imperium certification can be trusted for data quality.”
According to Imperium’s own research, as many as 38 percent of survey respondents are duplicates, fraudsters or bots. In a recent Experian study, businesses surveyed admitted that 28 percent of their customer and prospect data was likely to be inaccurate, with only half of organizations polled considering the current state of their CRM or ERP data as ‘clean’. This, despite 98 percent of organizations believing that high-quality data was either ‘extremely important’ or ‘important’ in achieving their business objectives.
Imperium provides a comprehensive suite of technology services and customized solutions to verify personal information and restrict fraudulent online activities. The world’s most respected market research and e-commerce businesses rely on Imperium’s superior technology and solutions to validate their customers’ identities, verify data accuracy, automate review processes and uncover the intelligence that improves profitability. Founded in 1990, Imperium pioneered digital technologies to validate identity, verify data accuracy, and automate review processes and is now a leader in online fraud detection and identity verification. The company’s flagship product RelevantID® is widely recognized as the market research sector’s de facto data-quality and anti-fraud tool. In recent years, Imperium has invested heavily in machine learning, NLP and neural networks, capitalizing on its domain knowledge to expertly map fraudsters’ behavior. Last year, Imperium prevented 1 billion instances of fraud at source.