We've Got the Stamp on Quality. Literally.

ISO 20252 Certified Badge


The International Organization for Standardization (ISO) is recognized worldwide as the authority on quality management. The market research and insights standard (20252:2019) defines what it means to run our businesses efficiently, ethically and securely.

Full Circle has been certified to ISO since 2014—an audit process provides unbiased, third-party verification of our compliance. To remain current, we willingly expose all aspects of our internal practices, partner vetting, security, privacy procedures and more to meet certain minimal scoring levels. Documented proof and multiple in-person audits are also required. In between audits, our internal ISO Quality Manager ensures our continual adherence.

Did you know? Full Circle was the first and only US-based online consumer sample provider to earn ISO 26362 certification before the standard was retired in 2019.

Quality for All Founder Badge


On April 4, 2022, Full Circle announced, in partnership with the Certification Institute for Research Quality (CIRQ), the launch of their #QUALITYFORALL initiative. The program’s mission is to raise awareness of ISO 20252:2019 certification as a pathway to increasing brand demand for data quality and consumer trust in the insights industry.

Our multi-channel, multi-stage initiative has garnered industry support worldwide. At launch, Endorsers include CIRQ, Insights Association (IA), ISO Audit Solutions, Quirk’s, Market Research Institute International (MRII), Market Research Society (MRS) and The Market Research Event (TMRE). The program is also supported by MRweb and Women In Research (WIRe). #QUALITYFORALL will feature Ambassadors from companies certified to ISO 20252, to help dispel misconceptions about the level of effort involved in meeting the standard. The program’s first Ambassador is Olivia Trujillo, Full Circle’s ISO Quality Manager.

For the full story, visit

For our ISO Statement of Applicability, click here.

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