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CIRQ Announces Recertification of Full Circle Research to ISO 20252 Standard

ISO 20252 Certified Badge

CIRQ, an accredited International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced that Full Circle Research has been recertified to the ISO 20252:2019 Standard—Market, opinion and social research, including insights and data analytics.

ISO 20252 was updated and streamlined in 2019 to be more relevant to current market research stakeholder needs and include new data practices, ethical requirements, and additional updated clauses on data management security that align with the EU’s General Data Protection Regulation (GDPR). ISO 20252:2019 establishes globally recognized terms, definitions, and service requirements for project management in research organizations. Processes outlined in ISO 20252:2019 are designed to produce transparent, consistent, well-documented and error-free methods of conducting and managing research projects.

Headquartered in Potomac, MD, Full Circle Research provides online market research sample in the U.S., European, APAC and LATAM regions. Full Circle also provides project management and consulting services for community/niche sample building, sample/community strategy, sample profiling and sample quality. This certification applies to Annex A of ISO 20252 (Sampling including access panels) and portions of Annex E (self-completion) for work performed at Full Circle’s offices in Potomac and Shelton, CT.

“Achieving ISO 20252 accreditation has been a critical component of Full Circle’s quality initiatives since 2014, when we became the first and only US-based online consumer sample provider to earn ISO 26362,” said Nate Lynch, CEO. “Our updated certification proves our unwavering commitment to delivering a consistently high-quality product and transparent customer service. It’s one thing to believe you are an industry leader. It’s another to have ISO validate this year after year. We couldn’t be more thrilled.”

About Full Circle Research

Thrice-named on Inc. 5000’s list of Fastest-Growing Companies in America (2017, 2019, 2020), Full Circle Research is the only online sample provider to offer HoNoR (Holistic Next-level Research™), an unprecedented and automated enhanced survey experience. HoNoR marries advanced technology, flexible community strategies and industry-leading quality controls to give business decision-makers immediate access to the purest data in the industry. Full Circle’s foresight, agility and commitment to innovation translate into a uniquely pro-active, consultative experience. To learn more, visit

About CIRQ

A subsidiary of the Insights Association, CIRQ (the Certification Institute for Research Quality) was established to provide assessment and certification services to market research firms seeking certification to ISO 20252:2019 and ISO/IEC 27001:2013. A non-profit entity, CIRQ is committed to providing timely, thorough, and impartial assessments of its customers’ research process management or information security management systems in regard to certification to corresponding standards. CIRQ was established in compliance with all ISO requirements for certification bodies that provide auditing and certification services and is accredited by ANSI’s National Accreditation Board. To conform to its mandate of objective and impartial audits to these ISO standards, CIRQ is independently operated and managed under the oversight of an independent Board of Directors and submits to annual moderation by external authorities on ISO certification bodies.

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