Adam Weinstein and Nathan Lynch, formerly co-CEOs of Synapse Research, Inc., have launched a new online market research boutique, tapping into emerging trends (including online communities and mobile technologies) and leveraging the human touch to forge the future wave of the technologically driven industry.
“Online market research is no longer in its infancy,” says Adam Weinstein, co-CEO of Full Circle. “Yet it is still besieged by validation and security issues. Full Circle trounces this flaw by providing what no other sample provider does: the marriage of technological resources and a 120-person CATI phone center to exponentially boost validity and representation. It’s really exciting.”
Full Circle’s Mixed-mode Validation ProcessTM (MVP) is driving the evolution of the online research industry by offering unheard-of validation levels at prices previously cost-prohibitive from an online provider. Its community-based platform (versus the traditional panel model) garners higher-than-industry-standard response rates, significantly reduced reliance on self- reported data and virtual elimination of respondent duplication. The result is richer, more usable data.
Full Circle’s founders and partners are market research mainstays with more than 100 years of experience between them, including more than two decades in the online space. The company has offices in Maryland and Connecticut.
About Full Circle Research Co.
Founded in 2013, Full Circle Research Co. is based in Maryland. This independent online market research boutique marries advanced technology, flexible community strategies and a 120+- person CATI phone center to up recruitment and validation in ways previously cost-prohibitive from an online provider. Its Mixed-mode Validation ProcessTM (MVP) puts Full Circle at the forefront of exceeding client niche segment demand. With more than 100 years of research experience in-house, Full Circle is committed to pushing the envelope on behalf of clients who want the purest, cleanest data available. To learn more about the company, visit www.iLoveFullCircle.com.
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