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Access the most accurate picture of who is voting, how and why.

Not all voter data providers are created equal. Full Circle’s SmartPoll® is an enhanced polling service that turns campaigns around quickly, without compromising the quality of the data collected. How? With a proven combination of advanced automation and human intelligence that makes it smart in every way possible—even eliminating the newest polling bias: AI.

AI and automated scripts have infiltrated the polling industry. In the wrong hands, this technology can be used by rival parties or State-sponsored, foreign adversaries to skew polling, manipulating and misrepresenting public opinion with its non-human responses.

How does Full Circle render AI, and other fraud tactics, useless? 

Proprietary Polling Technology

The core of SmartPoll is our proprietary polling experience, HoNoR®, which integrates internal advanced technology and state-of-the art quality controls with leading third-party platforms to ensure high-quality data, every time. (Thanks to HoNoR, Full Circle was named the 2021 Panel Company of the Year.)

Unique AI Security

HoNoR uses AI against itself, pairing a dynamic, conceptual-based question matrix with our Watchdog™ behavior profiling to ensure the insights we capture are from honest-to-goodness, high-quality participants. Our proprietary, pre-survey checks analyze user interaction patterns, contextual-based answers and sentiment in real-time. This is then layered on top of our existing third-party device checks. And finally, we employ the most critical mechanism to detect AI-driven fraud: a thorough, manual review by our experienced team of insights vets.

Custom Targeting Strategies

A proven blend of polling tactics result in accurate, cost- and time-effective campaigns:

  • PII matching of our participants’ information to voter databases, allowing for a deeper drive into constituent behavior.
  • Voter file integrations into national registered voter databases (we can even append data points) that leverage our clients’ CRM and voter files to target programmatically.
  • CTV/OTV, display and mobile execution, whether we’re with you from the start or bought in to fill gaps.
  • Census-balanced-by-start stratification plans for increased accuracy. Unlike others, we always use the newest estimates on
  • Internal social network capabilities reach targeted groups in larger numbers than other providers can or will provide, including African Americans, Latinx, persuadables, independents, non-strong partisans, swing-state voters and more.

First-Class Consultative Service

SmartPoll campaigns are completed on demand, any day of the week, and launch within 24 hours—daily reporting allows for real-time decision-making. What’s more, Full Circle leads the industry in providing a uniquely responsive, proactive and transparent client experience, thanks to a team built entirely of industry veterans. 

ARCHIVE :: SmartPoll’s First Poll of 2022 Revealed 8 Out of 10 Registered Voters “Certain” or “Likely” To Vote in Battleground States Read More

Ready to learn more? Contact us here, email our CRO at or call 917-495-8518.

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