How we work! SmartPoll’s First Poll of the Year Reveals 8 Out of 10 Registered Voters “Certain” or “Likely” To Vote in Battleground States Read More
Not all voter data providers are created equal. Full Circle’s SmartPoll® is an enhanced polling service that turns campaigns around quickly, without compromising the quality of the data collected. How? With a proven combination of advanced automation and human intelligence that makes it smart in every way possible.
What’s more, our panel of millions is unique and provides you with fresh, high-quality survey takers. We are integrated into national registered voter databases and can append data points from them, including historical voter behavior. SmartPoll even balances your polling to reach the hardest-to-reach audiences and ensure unparalleled credibility within your dataset.
Proprietary Polling Technology
The core of SmartPoll is our proprietary polling experience, HoNoR®, which integrates internal advanced technology and state-of-the art quality controls with leading third-party platforms to ensure high-quality data, every time. (Thanks to HoNoR, Full Circle was named the 2021 Panel Company of the Year.)
Custom Targeting Strategies
A proven blend of polling tactics result in accurate, cost- and time-effective campaigns:
- PII matching automatically matches our participants’ information to voter databases, allowing for a deeper drive into constituent behavior.
- Voter file integrations leverage our clients’ CRM and voter files to target programmatically.
- CTV/OTV, display and mobile execution, whether we’re with you from the start or bought in to fill gaps.
- Census-balanced-by-start stratification plans for increased accuracy. Unlike others, we always use the newest estimates on Census.org.
- Internal social network capabilities reach targeted groups in larger numbers than other providers can or will provide, including African Americans, Latinx, persuadables, independents, non-strong partisans, swing-state voters and more.
First-Class Consultative Service
SmartPoll campaigns are completed on demand, any day of the week, and launch within 24 hours—daily reporting allows for real-time decision-making. What’s more, Full Circle leads the industry in providing a uniquely responsive, proactive and transparent client experience, thanks to a team built entirely of industry veterans.