Our secret to pure sample is an industry-leading multi-pronged approach—the fastest, most effective path to higher-quality insights for you.
Holistic Next-Level Research® (HoNoR)
We start with HoNoR, an award-winning, enhanced survey experience. Our proprietary marriage of advanced technology, flexible community strategies and unparalleled quality controls leverages qualitative and quantitative measures to generate an FC+ Quality Score based on a respondent’s profile accuracy and real-time attention level. There is no gray area: If respondents don’t pass, they’re terminated. The process eliminates fraudulent activity seamlessly in real time, without requiring cookies or PII.
After passing HoNoR, panelists are intelligently paired with the surveys they are most likely to complete—automatically and in real time. It’s a one-of-a-kind, in-moment placement powered by a machine-learning engine and algorithms, both proprietary, that allow Full Circle to improve engagement while ensuring clients receive census-representative sample. The process also incorporates a randomization component (say, topical) to avoid the statistical biases often seen from other online sample companies.
Smart Sample Design
When it comes to sample quality, we cannot express the importance of identifying your true target audience. HoNoR ensures completes fall naturally amongst a census balanced-by-start stratification plan, thereby increasing a survey’s accuracy. For every demographic, we strive for at or below -3% variance. And unlike others, we always use the newest estimates available on Census.gov.
As one of the last remaining independent market research firms, we function as an extension of our client’s teams, often being called in as consultants for our client’s clients. All of our team members have no fewer than 10 years in research, which means experienced eyes watch every project no matter when it fields. We also have an internal ISO Quality Manager responsible for program management, internal auditing and continuous improvement.