Full Circle Research officially announces this week its latest service offering: video story capture. Leveraging the advanced technology developed by industry-leading Voxpopme®, Full Circle is now able to achieve heightened levels of online research validation and verification.
“This is a giant leap forward for our quant and qual projects,” said Adam Weinstein, co-CEO of Full Circle. “We were impressed by the quality of the Voxpopme product from DayOne, and how seamlessly it fit in our own quality model. The positive response we’ve received from our clients has been staggering.”
Video-driven open-end questions have been proven to collect six to eight times the amount of words as text-driven ones. The partnership allows Full Circle to deliver answers that are more robust, and gives clients a first-hand look at the people taking their surveys.
The Voxpopme video platform is unique in the space. Leveraging IBM Watson, it produces powerful, automated analytics to classify, transcribe and code user responses. The result is sentiment analysis: the ability to understand the sentiment behind everysentence, at a theme level or categorized by feelings.
“The Full Circle team is highly engaged,” said Arianne Larimer, Voxpopme’s Director of Client Services. “Their focus is bringing innovation to their clients and the research world and we are very excited to be working with them.”
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About Voxpopme
Voxpopme is the world’s #1 video insight platform with an impressive global client list of brands and agencies. The company helps businesses and brands see the people behind the data to drive real customer-centric decision-making. Voxpopme’s unique technology lets clients capture customer videos at speed, analyze at scale and share with ease. With Voxpopme, every data point used to make decisions can be backed up by the real human story. To learn more, visit Voxpopme.com.
About Full Circle Research
Named Inc. 5000’s #917 for 2017, Full Circle Research is the first and only U.S.-based, online consumer sample provider to earn ISO 26362 certification and the only company to offer HoNoR (Holistic Next-level Research™). This enhanced survey experience is unprecedented and automated—a marriage of advanced technology, flexible community strategies and industry-leading quality controls that gives business decision-makers immediate access to the purest data in the industry. Full Circle’s foresight, agility and commitment to innovation translate into a uniquely pro-active, consultative experience. To learn more, visit iLoveFullCircle.com.
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