Potomac, Maryland, June 15, 2021 – Continuing its efforts to deliver unmatched validation and quality to their political and public policy clients, Full Circle announced today the integration of SmartMatch and Voter Registration Check API into its proprietary HoNoR (Holistic Next-Level Research™) respondent validation service. Both products are from TargetSmart, [...]
Potomac, Maryland, May 24, 2021 – Protecting its position as market leaders when it comes to delivering the highest quality insights, Full Circle announced today the addition of OpinionRoute’s CleanID to its proprietary HoNoR (Holistic Next-Level Research™) survey service. “Our priorities are to eliminate respondents who can distort datasets and [...]
Potomac, Maryland, April 26, 2021 – After months of strategic planning and a successful beta test, Full Circle officially launched its redesigned Survey Roundtable community platform today. The new site boasts a contemporary look and a streamlined user experience poised to increase new member conversion and current member satisfaction. “There [...]
Potomac, Maryland, April 22, 2021 – Recent ISO 20252:2019 certification awardees, Full Circle Research, announced the promotion of Olivia Trujillo to Senior Business Unit Leader & ISO Quality Manager today. In her new role, Ms. Trujillo will continue to provide Full Circle’s clients with high-quality, consultative service while also ensuring [...]
Potomac, Maryland, April 26, 2021 – In its latest of a string of strategic hires, Full Circle Research announced today that Reem Ganim will join the team as its newest Business Unit Leader. A 12-year industry veteran, Ms. Ganim is well poised to deliver Full Circle’s trademark, high-quality project management [...]
Washington, D.C., April 22, 2021 – CIRQ, an accredited International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has announced that Full Circle Research has been recertified to the ISO 20252:2019 Standard—Market, opinion and social research, including insights and data analytics. ISO 20252 [...]
Potomac, Maryland, December 1, 2020 – Full Circle continues its targeted growth, adding industry vet Rebecca Fuener to the team as its newest Regional Sales Director. Ms. Fuener is responsible for expanding and nurturing the company’s Midwest client base. “Rebecca’s built her reputation on showing up,” said Adam Weinstein, co-CEO. [...]
Potomac, Maryland, September 1, 2020 – Announcing its second hire in one month, DeVera (Dee) Boyd has joined Full Circle. Taking on the role of Senior Business Unit Leader, she adds another California office to the company’s US footprint. “Dee is growth-focused and has a transformational approach—exactly what we wanted [...]
Potomac, Maryland, August 12, 2020 – Inc. magazine today revealed that Full Circle is No. 4352 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. Including 2017 and 2019, this year marks the third time the company made Inc.’s list—only one in four [...]
Potomac, Maryland, August 3, 2020 – Full Circle Research Co., announced today that Suzie Sligh will lead the company’s expansion into the Southeast, having accepted the role of Regional Sales Director. Ms. Sligh will focus on business development, relationship building and strategic planning and execution. “Suzie’s desire to foster productive, [...]
Newport, Rhode Island – At the risk of betraying its southern roots and outraging a core base of loyal fans, a recent poll of over 1,000 Americans shows NASCAR’s decision to ban the Confederate flag is both a move in the right direction, and a positive step toward strengthening the [...]
Fairfield, CT – JWB3 Media Insights, a full-service consulting firm providing strategic expertise in consumer insights, audience measurement, primary research and content development to the sports and media industries, released the results of a new study today, offering a snapshot into how much consumers are missing sports during the COVID-19 [...]
Potomac, Maryland, February 19, 2020 – Full Circle Research has been ranked #155 on the Inc. 5000 Series list of the fastest-growing private companies in the DC Metro. For decades, Inc. has welcomed the fastest-growing private businesses in America to the 5000, but in 2020, Full Circle set itself apart as [...]
Newport, Rhode Island – All industries have been impacted by the coronavirus’s spread, but live sports and entertainment events have absorbed a large portion of the impact of social distancing orders. As empty stadiums, canceled tours and postponements of Olympic proportions continue to make headlines, sports and entertainment industry stakeholders are [...]
Potomac, Maryland, August 13, 2019 – Inc. magazine today revealed that Full Circle Research is No. 2438 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. This year marks the second time the company made Inc.’s list: they ranked No. 917 in 2017. Only [...]
Potomac, Maryland, June 13, 2019 – For the third consecutive year, Full Circle Research served as co-sponsor and panel provider for university students participating in the Marketing Analytics Consulting Challenge hosted by Sawtooth Software. This year’s case study was for Lifetime Products, Inc., which was looking for insights about their recently [...]
Potomac, Maryland, March 18, 2019 – Full Circle Research Co., announced today that Olivia Trujillo will lead the company’s expansion into California, having accepted the role of Business Unit Leader. Ms. Trujillo will be focused on developing productive, consultative relationships with her clients, furthering Full Circle’s efforts to deliver high quality [...]
Potomac, Maryland, October 19, 2018 – Full Circle Research officially announces this week its latest service offering: video story capture. Leveraging the advanced technology developed by industry-leading Voxpopme®, Full Circle is now able to achieve heightened levels of online research validation and verification. “This is a giant leap forward for [...]
Potomac, Maryland, May 24, 2018 – Full Circle Research announced today that it has achieved full compliance of the stipulations set forth by the EU’s General Data Protection Regulation (GDPR), in accordance with the deadline set by its governing organization. Full Circle’s compliance program is led by an assigned data protection [...]
Potomac, Maryland, November 15, 2017 – Full Circle Research Co., announced today that Tobin Bailey, Jr., is now Vice President, Client Development. A respected, seasoned market research pro, Mr. Bailey’s addition to the Full Circle team marks the latest in a series of growth and increasing success for the company, including [...]
Ask the Experts
September 28, 2017 | No Comments
Maintaining Quality in Online Data
Commentary by Adam Weinstein, co-CEO, Full Circle Research Co., with collaborator John Woelfel, Ph.D., President, Woelfel Research
A cornerstone component of market research is high quality data. When asked what factors were important to choosing a new research methodology, 95% of those surveyed in the 2017 Quirk's Salary Survey & Corporate Study said quality data was "extremely important" (70%) or "very important" (25%). According to this same study, online research is meeting this expectation. More than nine out of ten respondents (93%) say that online surveys are "very effective" (18%) or "effective" (75%) in "providing quality data and insights."
Potomac, Maryland, August 18, 2017 – Inc. announced this week that Full Circle Research Co., is one of the top thousand fastest-growing companies in America, naming it #917 on its coveted Inc. 5000 list. “We are truly humbled by this accomplishment,” said Adam Weinstein, co-CEO of Full Circle. “Our inclusion proves [...]
Potomac, Maryland, December 9, 2016 – Full Circle Research Co., is proud to announce its role as co-sponsor and panel provider of the 2017 Sawtooth Software Marketing Analytics Consulting Challenge. University teams, typically graduate students, will use Sawtooth Software’s conjoint analysis (CBC) plus other survey techniques and analytics/software packages to field [...]
Potomac, Maryland, December 6, 2016 – Full Circle Research Co. makes public today its partnership with Cannabiz Consumer Group (C2G), the research industry’s foremost experts on cannabis consumers and their ecosystems. This announcement comes on the heels of the organization’s support of C2G’s groundbreaking CannaUse™ study: the largest survey of [...]
Potomac, Maryland, November 10, 2016 – Full Circle Research Co., with offices in the Greater Metropolitan DC Area and Connecticut, announced that it has expanded its footprint to include Houston, Texas. Respected industry insider Todd Neff will take the helm there. It is the most recent step in the organization’s [...]
TrueSample
February 10, 2016 | No Comments
TrueSample works three times over to ensure accurate, authentic results.
Real Answer
February 10, 2016 | No Comments
Even Full Circle’s open-end survey questions garner quality data.
Potomac, Maryland, March 17, 2015 – SURVEY Magazine, provider  of  market research survey news, trends and leader insights, released its top 20 Technology Trendsetters of 2015 list this past Friday. Making the list was Adam Weinstein, Full Circle Research Co.’s co-CEO. “What’s most exciting about being named a Technological Leader,” [...]
Potomac, Maryland, January 27, 2015 – Continuing its quest to lead the online market research industry in data purity, Full Circle Research Co., announces today the deployment of Imperium’s Verity®. “Ensuring the accuracy of our members’ self-reported data is unquestionably a top priority,” said Adam Weinstein, co-CEO of Full Circle. [...]
Potomac, Maryland, January 7, 2015 – Full Circle Research Co., announced today that Jennifer Philips has joined the organization in the role of Northeast Regional Sales Director. “Every hire is an important hire. It’s crucial that it be an exact match of vision, philosophy and specific expertise,” said Adam Weinstein, [...]