Newport, Rhode Island – All industries have been impacted by the coronavirus’s spread, but live sports and entertainment events have absorbed a large portion of the impact of social distancing orders. As empty stadiums, canceled tours and postponements of Olympic proportions continue to make headlines, sports and entertainment industry stakeholders are [...]
Potomac, Maryland, August 13, 2019 – Inc. magazine today revealed that Full Circle Research is No. 2438 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. This year marks the second time the company made Inc.’s list: they ranked No. 917 in 2017. Only [...]
Potomac, Maryland, June 13, 2019 – For the third consecutive year, Full Circle Research served as co-sponsor and panel provider for university students participating in the Marketing Analytics Consulting Challenge hosted by Sawtooth Software. This year’s case study was for Lifetime Products, Inc., which was looking for insights about their recently [...]
Potomac, Maryland, March 18, 2019 – Full Circle Research Co., announced today that Olivia Trujillo will lead the company’s expansion into California, having accepted the role of Business Unit Leader. Ms. Trujillo will be focused on developing productive, consultative relationships with her clients, furthering Full Circle’s efforts to deliver high quality [...]
Potomac, Maryland, October 19, 2018 – Full Circle Research officially announces this week its latest service offering: video story capture. Leveraging the advanced technology developed by industry-leading Voxpopme®, Full Circle is now able to achieve heightened levels of online research validation and verification. “This is a giant leap forward for [...]
Potomac, Maryland, May 24, 2018 – Full Circle Research announced today that it has achieved full compliance of the stipulations set forth by the EU’s General Data Protection Regulation (GDPR), in accordance with the deadline set by its governing organization. Full Circle’s compliance program is led by an assigned data protection [...]
Potomac, Maryland, November 15, 2017 – Full Circle Research Co., announced today that Tobin Bailey, Jr., is now Vice President, Client Development. A respected, seasoned market research pro, Mr. Bailey’s addition to the Full Circle team marks the latest in a series of growth and increasing success for the company, including [...]
Ask the Experts
September 28, 2017 | No Comments
Maintaining Quality in Online Data
Commentary by Adam Weinstein, co-CEO, Full Circle Research Co., with collaborator John Woelfel, Ph.D., President, Woelfel Research
A cornerstone component of market research is high quality data. When asked what factors were important to choosing a new research methodology, 95% of those surveyed in the 2017 Quirk's Salary Survey & Corporate Study said quality data was "extremely important" (70%) or "very important" (25%). According to this same study, online research is meeting this expectation. More than nine out of ten respondents (93%) say that online surveys are "very effective" (18%) or "effective" (75%) in "providing quality data and insights."
Potomac, Maryland, August 18, 2017 – Inc. announced this week that Full Circle Research Co., is one of the top thousand fastest-growing companies in America, naming it #917 on its coveted Inc. 5000 list. “We are truly humbled by this accomplishment,” said Adam Weinstein, co-CEO of Full Circle. “Our inclusion proves [...]
Potomac, Maryland, December 9, 2016 – Full Circle Research Co., is proud to announce its role as co-sponsor and panel provider of the 2017 Sawtooth Software Marketing Analytics Consulting Challenge. University teams, typically graduate students, will use Sawtooth Software’s conjoint analysis (CBC) plus other survey techniques and analytics/software packages to field [...]