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Full Circle Adds Imperium’s Verity® to its Arsenal of Validation/Verification Measures

Continuing its quest to lead the online market research industry in data purity, Full Circle Research Co., announces today the deployment of Imperium’s Verity®.

“Ensuring the accuracy of our members’ self-reported data is unquestionably a top priority,” said Adam Weinstein, co-CEO of Full Circle. “As of today, Verity has been implemented throughout our entire community. We trust its addition as a proven- effective measure to help us deliver the quality sample our clients expect from us.”

Verity reduces fraud by confirming the accuracy of an individual’s self-reported data against billions of records across thousands of databases that specialize in consumer demographics. It is the second product from Imperium that Full Circle has employed. In 2013, the organization added RelevantID®, an advanced, secure safeguard that filters independent data points through a proprietary algorithm.

“Our partnership with Full Circle has been a great success story. They know exactly how to leverage Imperium’s services to deliver a more exciting, innovative product to their valued clients, said Marshall Harrison, Founder and CEO of Imperium. “We are as thrilled as they are.”

About Imperium

Imperium is an established leader in fraud prevention and identity validation solutions designed to help businesses achieve high-level data integrity and comply with industry regulations. For more than 10 years, respected companies have been relying on Imperium’s comprehensive suite of technological services to accurately verify self-reported personal information and restrict fraudulent online activities. For more information visit

About Full Circle Research Co.

Founded in 2013, Full Circle Research Co. is based in Maryland. The first U.S.-based online consumer sample provider to earn ISO 26362 certification, Full Circle marries advanced technology, flexible community strategies and a 120+ CATI phone center to up recruitment and validation in ways previously cost-prohibitive from an online provider. Its Mixed-mode Validation ProcessTM (MVP) puts the company at the forefront of exceeding client niche segment demand. With more than 100 years of research experience in-house, Full Circle is committed to pushing the envelope on behalf of clients who want the purest, cleanest data available. To learn more about the company, visit

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