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Independence is all it’s cracked up to be.

Musings from a Co-CEO ///

Mergers, acquisitions and re-brands, oh my. They’re all around us—and we can’t knock the benefits: These transformations bring new, accelerated growth to organizations across our industry, and to them we wish our heartiest congratulations for a fruitful future.

For Full Circle, though, the allure of independence remains as enticing as ever. It’s how we’re able to keep our quality consistent and our consultative service accessible. It affords us the luxury of fluid, responsive problem-solving. It also ensures our clients are served by a team built with only senior-level industry vets.

The fact is that we built Full Circle to deliver easy access to the purest insights available; the red tape of bureaucracy would only weigh us down. So for us and our loyal clients, we’ll stick with the only transformation we need: turning the world’s most vetted panelists into the industry’s highest quality sample.