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Full Circle Wraps Up Co-sponsorship of 2019 Sawtooth Software Consulting Challenge

For the third consecutive year, Full Circle Research served as co-sponsor and panel provider for university students participating in the Marketing Analytics Consulting Challenge hosted by Sawtooth Software. This year’s case study was for Lifetime Products, Inc., which was looking for insights about their recently launched roto-molded coolers. The competing teams from Brigham Young University, Utah State University, Case Western University and Ohio State University designed research plans and created surveys using Sawtooth Software’s Discover platform, then fielded the surveys with Full Circle’s panel.

“Year after year, we get the opportunity to play a role in the development of the future of our industry,” said Adam Weinstein, co-CEO of Full Circle. “It is simultaneously humbling and exciting to witness the high-level insights that these students achieve when they have real-world tools at their disposal.”

“The opportunity to design and field a research project for a real corporate client is such a unique experience for the students involved,” said Bryan Orme, President of Sawtooth Software. “Despite all the long hours and extra work, each team expressed appreciation for the opportunity to participate and extolled the value of the experience. We are very grateful for Full Circle’s sponsorship.”

“Nothing is a better instructor than a genuine application,” said Marc Dotson, Assistant Professor of Marketing at BYU Marriott School of Business. “The case competition provides that. The students come away with greater confidence and capacity moving forward into their careers. It really is invaluable.”

Once the research was completed, each team presented their findings and suggestions to a panel of judges, including Bob Goodwin, Marketing Research Director at Lifetime Products. “While all three teams used somewhat unique conjoint analysis specifications, they all came to similar overall conclusions and recommendations. At the same time, it was thought-provoking to see them add their own unique perspectives based on their academic and professional backgrounds. Lifetime Products continues to refer to the results and conclusions of these outstanding student presentations as we move ahead to grow this cooler category.”

“These types of challenges have taught me more than some of my classes have,” added participant Mitchell Kimball of the winning Brigham Young University team. “The most valuable experience that I’ve been able to utilize for my current line of work has come from this specific case competition.”

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About Lifetime Products, Inc.
Lifetime Products, Inc. is a privately held, vertically integrated manufacturing company headquartered in Clearfield, Utah. Founded in 1986, Lifetime currently employs approximately 2,800 employees at multiple facilities in the United States, Mexico, France and China. The company manufactures consumer hard goods typically constructed of blow-molded polyethylene resin and/or powder-coated steel. The company is considered “vertically integrated” because, in addition to product assembly, it also fabricates its own metal components from steel coil, and blow-molds its own plastic parts from high-density polyethylene pellets. Its products are sold mainly to consumers and small businesses worldwide through a wide range of department and discount stores, home improvement centers, warehouse clubs, office supply stores, sporting goods stores, other retail outlets and many popular websites. For more information, visit

About Sawtooth Software, Inc.
Sawtooth Software ( was established in 1983 and is widely recognized as the world leader in software for choice analytics (commonly known as conjoint analysis). Sawtooth Software also has a powerful general survey tool for writing consumer and opinion surveys. For the competition, students used Sawtooth Software’s Discover platform, which allows user to easily leverage powerful preference modeling techniques like conjoint analysis and maximum-difference scaling alongside traditional survey questions.

About Full Circle Research Co.

Named Inc. 5000’s #917 of 2017, Full Circle Research was the first and only U.S.-based, online consumer sample provider to earn ISO 26362 certification, is currently ISO 20252-certified and remains the only company to offer HoNoR (Holistic Next-level Research™). This enhanced survey experience is unprecedented and automated—a marriage of advanced technology, flexible community strategies and industry-leading quality controls that gives business decision-makers immediate access to the purest data in the industry. Full Circle’s foresight, agility and commitment to innovation translate into a uniquely pro-active, consultative experience. To learn more, visit

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