The Market Research Institute International (MRII) announced today that Full Circle Research has become the official sponsor of the MRII Diversity Award. Open to US residents who come from under-represented groups and want to enhance their market research insights skills, the award covers the cost for a Principles Express course, presented by MRII and University of Georgia.
“From the moment the Full Circle team expressed interest in supporting our effort, we knew the industry would benefit,” said Ed Keller, MRII Executive Director. “Thanks to their collaboration, we’re able to reach more candidates today, with plans to expand the program together in the future.”
Full Circle, an industry-leading panel provider, is an avid proponent of DEI within its walls and beyond. “We’ve long sought diverse voices for our table, and our company is stronger for it,” said Adam Weinstein, Full Circle Co-CEO. “MRII is leading the industry in making this possible for every MRX organization, and we couldn’t be more thrilled they’ve chosen to partner with us on this important work.”
The Diversity Award is awarded twice a year. Currently, MRII and Full Circle are using their collective resources on marketing and PR to increase awareness of the initiative and number of applicants. Ultimately, they hope to offer more awards per season, thereby measurably impacting the industry’s pool of high-quality insights professionals.
As a volunteer-driven nonprofit institute dedicated to educating market researchers and insights experts, MRII believes in providing equal access to educational opportunities. MRII also supports efforts to combat racism, discrimination, inequality, and injustice, which is what led to the launching of the MRII Diversity Award in 2022. Read about a recent recipient, Ava-Wells Quantrell, here. Their latest recipient will be announced early Q3.
The Market Research Institute International (MRII), in conjunction with the University of Georgia, advances the understanding, practice or consumption of market research, insights and data science through market-leading education, serving individuals and organizations worldwide. Written and continually updated by subject matter experts from across the research industry, MRII online courses are designed to meet the certification requirements of major national and international professional and industry associations. To learn more, visit mrii.org/mrii
About Full Circle Research
Named the 2021 Panel Company of the Year by The Marketing Research and Insight Excellence Awards (powered by Quirk’s), certified to ISO since 2014, GDPR-compliant and co-founder of the global ISO awareness campaign #QualityForAll, Full Circle leads the industry in online sample quality. The company’s award-winning survey experience HoNoR® (Holistic Next-Level Research) marries advanced tech, flexible community strategies and industry-leading quality controls to deliver immediate access to proven-purest data, whether via its vibrant panel of millions or InstaConnect®, its premium programmatic solution that captures hardest-to-reach audiences. A staple on Inc. 5000’s Fastest-Growing Companies (2017-2022) and one of the highest-scoring businesses on Inc.’s 2022 Best Workplaces list, Full Circle’s foresight and agility are a direct result of a uniquely consultative approach delivered by diverse industry veterans.