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New Partnership with TargetSmart Further Enhances Full Circle’s Polling Quality

Continuing its efforts to deliver unmatched validation and quality to their political and public policy clients, Full Circle announced today the integration of SmartMatch and Voter Registration Check API into its proprietary HoNoR (Holistic Next-Level Research™) respondent validation service. Both products are from TargetSmart, the nation’s premier voter data and targeting firm, and are key to providing actionable voter insights.

“Our polling clients trust that our respondents are likely to participate in their desired election,” said Adam Weinstein, co-CEO of Full Circle. “It’s simple really: By adding TargetSmart’s advanced match-back solutions to our robust quality initiative, we increase our ability to validate our double opt-in panel as eligible and registered to vote. These products support our mission to deliver a more accurate picture of who is voting, how and why.”

SmartMatch automatically determines a set of matching strategies based on the data found in Full Circle’s input files. Voter Registration Check API confirms if a voter is registered at a given address. Both processes deliver a level of certainty to Full Circle’s clients uniquely necessary to political and polling work, and build upon the company’s automated strategies to achieve the highest quality sample in the industry. Beyond these new platforms, Full Circle also employs census balanced by start stratification plans, which increases data accuracy, and internal social network capabilities, which allows the company to reach targeted groups in larger numbers than its competitors.

“The Full Circle integration is an exciting partnership as both our companies share a commitment to innovation and best-in-class industry practices,” said Tom Bonier, CEO of TargetSmart. “The quality and breadth of TargetSmart’s voter and contact data ensure accuracy in products like Full Circle’s and across progressive data and tech industries.”

About TargetSmart

TargetSmart delivers industry-leading data products, services and information-driven solutions to help clients make smarter decisions, define their audiences more intelligently and communicate in a more impactful and cost-effective way. TargetSmart’s suite of offerings includes political and consumer data; organizing, management and analytics resources; and polls and models, data enhancement and consulting services. To learn more, visit

About Full Circle Research

Thrice-named on Inc. 5000’s list of Fastest-Growing Companies in America (2017, 2019, 2020), Full Circle Research was the first and only U.S.-based, online consumer sample provider to earn ISO 26362 certification, is currently ISO 20252-certified and remains the only company to offer HoNoR (Holistic Next-level ResearchTM). This enhanced survey experience is unprecedented and automated—a marriage of advanced technology, flexible community strategies and industry-leading quality controls that gives business decision-makers immediate access to the purest data in the industry. Full Circle’s foresight, agility and commitment to innovation translate into a uniquely pro-active, consultative experience.

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